Social Media Marketing Benefits

Ever wonder why more companies are turning towards social media as a serious platform for marketing their products and services? You may have more to gain from Facebook, Twitter and YouTube than you are anticipating, and the sooner you get started the more benefits you can reap from social media marketing. Here are some reasons why you should not underestimate the power of social media and why holding back could prove devastating for your business.

• It’s either cheap or free.

All of the major social media websites such as Facebook, YouTube and Twitter are free to join. You can publish as much information as you like and keep the account for as long as you want without paying any hosting or subscription fee. In fact, you may be able to use websites such as YouTube to reduce operational costs and save money while promoting your brand at the same time. For example, instead of signing up for a data backup account you can just backup your important videos on YouTube. You can select to keep your videos private or display them publicly to the world and hence be able to backup data while selecting exactly what you want to go public. The only fee that you may have to pay for when using social media is for pay-per-click advertising, but you don’t need to pay for any sponsored ads if all you want to do is build your own page and network with other users.

• Almost anybody can do it.

Facebook has very few limitations on who is allowed to create a free account, and the same goes for Twitter and YouTube. The purpose of these websites is to collect and display user content, and for this reason these websites want to have as many users join as possible so they can generate more content being submitted by the users. Social media websites also want to have a diverse group of users as a part of their online community to reflect real-life societies where a mix basket of individuals and companies can be found. It’s a win-win situation – you become a part of the site to have more online presence and the website benefits by expanding and reaching out to more people through the content that you provide. The only situation in which you may run into bans is if you are submitting offensive, blasphemous or adult content, otherwise most companies can safely say that their accounts will not be banned.

• The effects are immense.

Social media is proving to be one of the most effective methods for promoting companies, products and services. The reason behind this phenomenon is the popularity of websites such as Facebook as well as the conversion rate of page views into actual sales. At the moment, Facebook leads the pack as the top social media website followed by Twitter. YouTube is the most popular website for user-generated videos. Each of these three websites is unique in its own way, which is why you should consider joining all three.